The Coach's Critical Error? Taking On The Executives and an Unassailable Executive Tier

Itbecame clear he endured a loss to lower-league opposition. He weathered an important continental showpiece against a particularly poor Tottenham teams in living memory. He could survive losing at home against West Ham and Wolves, a lowly league position, his rigid approach, squandering the team's best academy products, the 32% win rate, labeling his team the worst the club has ever seen. Yet, there existed one adversary against whom the Portuguese coach would not be allowed to engage. You come at the sporting director, you had better succeed.

Unfortunately, similar to numerous top-flight defender in Blackburn’s championship 1994-95 season, the coach came at the executive and appears to have missed. Even the most casual observer can see the paradoxical situation: a manager who frequently berated his squad for failing in individual battles succumbing when confronted by the white heat and formidable presence of one of England's top division's most feared sporting directors.

In truth, this entire painful saga appears to portray the director in a whole new light. Perhaps it might have been tempting, based on his brief stint in a similar role at Southampton, to regard him as little more than a functionary in the United exoskeleton: an individual who owed his position largely to his close relationship with ex-colleague a fellow executive as any verifiable talent. How wrong everyone was. In brilliantly outmanoeuvring United’s feted manager, as he outmanoeuvred the hapless a previous executive earlier, Jason Wilcox has demonstrated as one of football's true generals: a strategic mind that United’s mid-table rivals are now justifiably concerned.

The Strategic Clash Regarding Formation and Ideology

For example, it was Jason Wilcox , after being involved in the hierarchy that hired the rigid 3-4-3 advocate Amorim in the first place, was instrumental in trying to persuade Amorim to ditch his favored formation. Unsurprisingly, these pleas met a certain resistance. However, such directives carry more weight when issued by a man with the unimpeachable football pedigree of Jason Wilcox, holder of international appearances and a role in a title-winning side decades past.

Maybe eventually Jason Wilcox may be persuaded to outline his thought processes to the rest of us. Maybe one day questions may arise why Amorim is departing with a full payout, without any compensation reduction clause in place. But Jason Wilcox speaks rarely publicly, and with very good reason. The true intellectuals of this sport – men like Jason Wilcox – function at a level beyond our own mundane comprehension. Were he to speak, most likely we would perceive would be ultrasonic blips and four-dimensional whirring. Wanting is not quite the same as being prepared to comprehend it.

Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe has allegedly suggested utilizing the attacker in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

The Ultimate Power In the Throne

But of course, by focusing our attention on the sporting director we overlook the true genius behind the modern United throne. The director is, in reality, merely executing the directives of his ultimate line manager the billionaire owner, who in private has made very clear his preference for a four-man defense. According to reports, Ratcliffe has also suggested deploying the forward as a right wing-back. The owner is eager for the club to embrace analytics and metrics. According to ESPN, in an executive meeting early in his investment, he announced that the team's approach of play “will be decided by this group”.

After all, Ratcliffe is an expert in this technical footballing stuff, drawing from his previous experience in petrochemicals and yachting. Above all he is incredibly rich, and it is known, the wealthy are the best of us: more perceptive, more wise, strategically brilliant, fundamentally better. Whom else would you trust to manage an enlightened programme of cost-cutting, the building of a new stadium that appears similar to an abstract design, the acquisition of Benjamin Sesko?

The Modern Soccer Hierarchy: Executives Over Managers

This represents a shift we are increasingly seeing in top-tier of the game. Historically, clubs foolishly entrusted big footballing decisions to subordinate staff like managers, talent spotters – even footballers. Maybe previously possible for an up-and-coming, visionary coach with ideas and drive to join a club and see their vision through to completion. Yet how many businesses have such individuals set up? What number of mass redundancies have they overseen? Better by far to invest the real power where it rightly belongs: the executive class, the open-necked shirt brigade, the individuals with impressive LinkedIn profiles. It is wiser to decide the tactics by the directors and appoint a coach who can tailor their methods to suit. If coaches were once chefs, they have become more like delivery personnel: not creating the product, yet finally accountable should it be delivered poorly or fails to meet standards.

In the meantime, their job has become less about crafting the philosophy and more about marketing it: the receptionist on the front desk, the visible figurehead for a club they have minimal power to change. Enzo Maresca leads a team of literal children into the Champions League and wins domestic cups, and effectively is dismissed for speaking out. Wilfried Nancy sees his reputation ruined whereas those individuals who appointed him live to blunder indefinitely.

The Modern Corporate Football: Accountability Only for the Coaches

And perhaps on some microcosmic level this is simply neoliberalism in action: the elevation of a privileged elite who can never be wrong, whose choices are always sacrosanct, whose mistakes can always be sacked away without justification. Hire the 3-4-3 coach and then fire them for using excessively 3-4-3. Bring in the process guy and then bin him for taking excessive time. And most importantly be grateful; for the incremental increases in ticket costs, for the latest summer signings, for the reality that the grownups – however well qualified – are in charge.

Elizabeth Frye
Elizabeth Frye

A seasoned journalist with over 15 years covering UK media and technology, specializing in digital transformation and regulatory changes.

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